Keep your contact list organized by manually adding or removing tags from profiles when needed.
Use manual updates when:
A tag was added or removed by mistake.
A contact doesn’t meet automation rules but still needs their tagging updated.
A new tag or related automation was created after the contact signed up.
You’re cleaning up inactive or outdated subscribers.
Key details
Contact profile: Add or remove tags from an individual contact’s record.
Advanced filters: Quickly find groups of similar contacts by behavior, status, or other conditions.
Bulk actions: Update tags more for multiple contacts at once.
How to add or remove tags for one contact
Go to Contacts > All contacts.
Search for the contact and click their name.
In the Tags section of the Profile tab.
To add a tag: Click + Add tag. Then, filter tags by category and select the tag.
To remove a tag: Click the x next to the tag you want to remove.
Save the profile
How to add or remove tags in bulk
Go to Contacts > All contacts.
Select the checkbox next to each contact you want to modify.
In the top-right corner of the contacts table, click the three dots to open the Actions menu.
Under the Tags section, choose Add or Remove.
In the pop-up, filter tags by category and select the tag.
Pro tip:
Use Advanced filters to narrow your audience before making bulk changes.
After setting your conditions, click Add to apply the filter.
Select all matching contacts by checking the box at the top of the table and confirm the number of selected contacts before updating tags.
