Sub-sequences help you create flexible, organized pathways within a single sequence, offering multiple user experience flows under one sequence subscription.
Key details
Why use sub-sequences?
Simplifies sequence organization and visualization within Kartra.
Useful for splitting contacts into new paths based on behavior.
Provides subscription management under a single name for your contacts.
Alternatives:
Extend the main sequence instead of creating a sub-sequence for smaller variations.
Use separate sequences and automation rules for more distinct pathways.
How-to create a sub-sequence
In Kartra, go to Marketing > Sequences.
Open your main sequence.
Click + Add to add a sub-sequence from the top toolbar.
Add steps to the sub-sequence and configure them as usual.
Note: No starting rule is required.
Sub-sequence steps are labeled with a letter before the step number (e.g., "A1," "A2" for sub-sequence "A"). Each sub-sequence is assigned a unique letter, making it easy to identify and connect pathways between flows.
Define how leads finish the sub-sequence:
Use a Complete step to fully stop people at the end of the sub-sequence.
Use a Go To step to return leads to the main sequence.
Return to the main sequence and create a pathway into the sub-sequence:
Example: Add a Go To step triggered by a condition (e.g., lead reaches this step or meets certain criteria).
Examples: Cart abandonment email
Use a sub-sequence (the images above illustrate this example)
Main sequence: Send a cart abandonment email to prompt re-engagement.
After two days, split leads:
If clicked a link: Use a Go To step to move leads into a sub-sequence for further engagement emails.
If no click: Use a Complete step to stop the flow.
Alternative methods
Extend the main sequence along split paths:
Instead of a sub-sequence, add more steps directly to the whichever side of the split you want to continue engaging with. This is ideal for simpler flows.
Separate sequences with automation rules:
Create two sequences (e.g., one for general abandonment and another for engaged abandonment).
Under Marketing > Automations, create a rule:
If lead clicks a link, unsubscribe them from the general sequence and subscribe them to the engaged sequence.