To view sequence analytics, go to Marketing > Sequences and select Analytics. Data is displayed in a global overview and in detail.
Global sequence analytics
Global sequence analytics show high-level information about subscription activity, goals met, and revenue gained from automated sequences.
Select one or all sequences and a date range to filter the graph.
Metrics current time (not affected by date filters):
Active leads: Total number of leads subscribed to the selected sequence(s), either in progress or complete
Still running: Number of leads who are still in progress in the selected sequence(s)
Metrics by time period (varies by date range):
Subscriptions: Number of new subscriptions
Unsubscriptions: Number of unsubscriptions
Finished: Number of leads who have reached a complete step in the selected sequence(s)
Goals: Number of goals completed after a click-through from a sequence
Revenue: Amount of revenue earned after a click-through from a sequence
Subscriber value: Average value per subscriber (sum of Revenue divided by Subscriptions)
In detail sequence analytics
Click the In detail tab to view analytics and data for each step in a particular sequence.
After selecting a sequence, hover over each email step to see:
The number of leads who have gone through that step
The number of leads currently on that step
The number of recipients (which can be different from leads who passed through depending on your settings)
The percentage of leads who received the email that also opened it
The percentage of leads who clicked to unsubscribe from that email
The number of goals reached
The percentage of leads who clicked on links in the email
The percentage of spam complaints you received from recipients
The total revenue earned through the email
Below the map of the sequence steps is a table with engagement details for each email in the sequence. Click the hyperlinked number in the table to see the leads who took each action.
