Use this reference to find the variables available in Kartra and where they can be used.
Some variables, such as contact variables, can be used in Emails, Sequence emails, and Email Notifications. Other variables are linked to specific Kartra features and can only be used in Notifications from those features.
For example, purchase variables are used in purchase-related Notifications, while calendar variables are used in appointment-related Notifications.
Use the tables below to find the variable you need and check where it can be used.
If you're new to variables or want to understand how they work, see Personalize emails with variables.
Contact variables
Variable | Description |
{first_name} | First name |
{last_name} | Last name |
{email_address} | Email address |
{company} | Company name |
{date_joined} | Date the lead profile was created |
{phone_country_code} | Phone country code |
{phone} | Phone number |
{ip} | IP address |
{address} | Physical address |
{zip} | Postal/ZIP code |
{city} | City |
{state} | State/Province |
{country} | Country |
{affiliate_link} | An affiliate link you can select |
{jvbroker_link} | A JV broker link you can select |
[custom field identifiers] | Variables for your custom fields |
Affiliate variables
To your affiliates
Variable | Description |
{official_product_name} | Public product name |
{transaction_quantity} | Transaction quanitity (in case of multiple units sold) |
{transaction_currency} | Transaction currency |
{transaction_amount} | Transaction total amount |
{transaction_affiliate_amount} | Affiliate commission amount |
{transaction_affiliate_username} | Referring affiliate's username |
To your team
Variable | Description |
{product_name} | Internal product name |
{affiliate_first_name} | Affiliate's first name |
{affiliate_last_name} | Affiliate's last name |
{affiliate_username} | Affiliate's username |
Transactional variables
To your contacts
Variable | Description |
{official_product_name} | Public product name |
{transaction_id} | Transaction/Order ID |
{parent_transaction_id} | Transaction ID for refunded transaction |
{transaction_subscription_id} | Subscription ID |
{transaction_subtotal_amount} | Subtotal transaction amount |
{transaction_amount} | Total transaction amount |
{transaction_currency} | Transaction currency |
{transaction_vat} | Transaction tax |
{discount_coupon_dollar} | Coupon discount amount |
{transaction_date} | Rebill date / cancellation request date |
{subscription_delayed_cancellation_date} | Subscription end date (relevant to delayed cancellations) |
{transaction_rebill_amount} | Rebill amount |
{self_billing_page_link} | Self billing portal URL |
{credit_card_last_4_digits} | Last 4 digits on an expiring card |
{credit_card_expiration_date} | Expiration date on an expiring card |
{subscription_next_payment} | Next scheduled payment |
{subscription_initial_transaction_date} | Date of initial order for subscriptions |
{subscription_initial_transaction_id} | Transaction ID for initial order for subscriptions |
{subscription_recurring_amount} | Subscription rebill amount |
{subscription_recurring_term} | Subscription payment frequency |
{product_access_page} | Download URL for digital files provided at purchase |
{order_date} | Order date |
{order_time} | Order time |
To your team
Variable | Description |
{product_name} | Internal product name |
{order_date} | Order date |
{transaction_id} | Transaction/Order ID |
{transaction_subtotal_amount} | Subtotal transaction amount |
{transaction_amount} | Total transaction amount |
{transaction_quantity} | Transaction quantity (in case of multiple units sold) |
{transaction_currency} | Transaction currency |
{transaction_vat} | Transaction tax |
{discount_coupon_dollar} | Coupon discount amount |
{seller_net_earning} | Your net earnings |
{shipping_cost} | Shipping cost |
{transaction_subscription_id} | Subscription ID |
{subscription_recurring_amount} | Subscription rebill amount |
{subscription_recurring_term} | Subscription payment frequency |
{transaction_date} | Rebill date / cancellation request date |
{subscription_delayed_cancellation_date} | Subscription end date (relevant to delayed cancellations) |
{parent_transaction_id} | Transaction ID for refunded transaction |
{transaction_affiliate_username} | Referring affiliate username |
{transaction_jv_username} | Referring JV username |
{subscription_next_payment} | Next scheduled payment |
{transaction_retry_days} | Number of days till next rebill attempt (for failed rebills) |
{shipping_firstname} | Shipping recipient details |
{shipping_lastname} | Shipping recipient details |
{shipping_address} | Shipping recipient details |
{shipping_city} | Shipping recipient details |
{shipping_state} | Shipping recipient details |
{shipping_zip} | Shipping recipient details |
{shipping_country} | Shipping recipient details |
Calendar variables
To your contacts
Variable | Description |
{calendar_class_name} | Event/class name |
{calendar_coach} | Host/coach name |
{calendar_event_date} | Appointment date (reminders) |
{calendar_next_event_date} | Appointment date (booking confirmation) |
{calendar_event_time} | Appointment time (reminders) |
{calendar_next_event_time} | Appointment time (booking confirmation) |
{calendar_lead_timezone} | Contact’s timezone |
{calendar_url} | Calendar's default page URL |
{login_email} | Calendar login email |
{login_password} | Calendar login password |
{calendar_subscription_status} | Booking request status |
{calendar_event_date_old} | Old appointment date (before reschedule) |
{calendar_event_time_old} | Old appointment time (before reschedule) |
To your team
Variable | Description |
{calendar_class_name} | Event/class name |
{calendar_coach} | Host/coach name |
{calendar_subscription_status} | Booking request status |
{calendar_name} | Calendar internal name |
{calendar_next_event_date_vendor} | Upcoming appointment date |
{calendar_next_event_time_vendor} | Upcoming appointment time |
Campaigns variables
Variable | Description |
{campaign_code} | Campaign share code |
{campaign_name} | Campaign name |
{campaign_author} | Campaign author |
Helpdesk variables
To your contacts
Variable | Description |
{login_email} | Helpdesk access email |
{login_password} | Helpdesk access password |
{helpdesk_subject} | Ticket subject |
{helpdesk_tickets_link} | Helpdesk login URL |
{helpdesk_vendor_reply} | Team’s reply text (for email thread) |
To your team
Variable | Description |
{helpdesk_subject} | Ticket subject |
{helpdesk_name} | Internal helpdesk name |
{helpdesk_department} | Department name |
Contact action variables
To your team
Variable | Description |
{optin_name} | Internal form name |
{sequence_name} | Internal sequence name |
{list_name} | Internal list name |
{membership_name} | Internal membership name |
Membership variables
To your contacts
Variable | Description |
{login_page} | Membership login page URL |
{login_email} | Membership access email |
{login_password} | Membership access password |
{membership} | Membership name |
{post_name} | Membership post title |
{post_url} | Membership post URL |
To your team
Variable | Description |
{post_name} | Membership post title |
{membership_name} | Membership internal name |
Survey and Quiz variables
To your team, To your contacts
Variable | Description |
{survey_score} | Score from quiz survey |
{survey_name} | Survey internal name (only available to your team) |
Webinar variables
To your contacts
Variable | Description |
{webinar_title} | Webinar public name |
{webinar_presenter} | Presenter name(s) |
{webinar_event_date} | Webinar date |
{webinar_event_time} | Webinar time |
{webinar_live_link} | Live room URL |
{webinar_replay_link} | Replay video link |
To your team
Variable | Description |
{webinar_title} | Webinar public name |
{webinar_event_date} | Webinar date |
{webinar_event_time} | Webinar time |