Pages and Memberships can both display text, images, videos, and other content, but they're designed for different purposes.
Understanding when to use each will help you create the right experience for your visitors and customers.
Before getting started
Use Pages to build websites, landing pages, sales pages, thank-you pages, and other standalone content.
Use Memberships to organize and deliver content that customers access after signing in.
Many businesses use both. For example, customers might purchase a course from a sales page, then sign in to a membership to access the lessons.
Pages
Pages are intended for content that helps visitors learn about your business, take action, or complete a purchase. They are meant to be shared publicly.
Common uses:
Websites
Landing pages
Sales pages
Checkout pages
Webinar registration pages
Appointment booking pages
Thank-you pages
Download pages
Choose Pages when you want visitors to:
Learn about your business or offer
Register for an event
Purchase a product or service
Schedule an appointment
Fill out a form
Download a free resource
Memberships
Memberships are designed for delivering content to customers after they've been granted access. Instead of browsing a standalone page, customers sign in to view lessons, downloads, and other protected content.
Common uses:
Online courses
Coaching programs
Training libraries
Premium resource centers
Customer portals
Employee training
Choose Memberships when you want customers to:
Sign in to access content
Progress through organized lessons
Access different content based on their membership level
Receive content over time using drip schedules
Return to continue learning from where they left off
Using Pages and Memberships together
Pages and Memberships are often used as part of the same customer journey.
For example:
A visitor arrives on your sales page.
They purchase your course.
An automation grants them access to your membership.
They sign in and begin viewing the course lessons.
In this example, the Page is responsible for marketing and selling the course, while the Membership delivers the course content.
Can you build a course using Pages?
Yes. Since Pages can contain videos, text, images, downloads, and other content, it's possible to build a course entirely with Pages.
However, if customers need to sign in, access protected content, or progress through structured lessons, a Membership is generally the better choice.
Memberships include features specifically designed for organizing and managing learning content, making them a better fit for most online courses.
Which should you choose?
Use Pages if your goal is to:
Build a website
Create a landing page
Sell a product or service
Register visitors for an event
Collect leads
Use Memberships if your goal is to:
Deliver an online course
Create a customer portal
Protect premium content
Organize lessons or training
Give customers a dedicated place to access purchased content
If you're selling online courses or other digital training, you'll likely use both: a Page to attract and convert visitors, and a Membership to deliver the content after purchase.