• If lead completes video
• If lead fills in a form
• If lead is assigned a tag
• If lead is granted access to membership (Kartra or external)
• If lead is revoked access to membership (Kartra or external)
• If lead is subscribed to a sequence
• If lead is unassigned a tag
• If lead is unsubscribed from a sequence
• If lead plays video
• If lead reaches score for the first time