Email Notifications are automatic emails Kartra sends when specific events or activities occur in your account.

Email Notifications can be sent to different recipients depending on the event and the type of Notification:

If you want yourself or another team member to receive an email when a contact takes an action, use a To your team Email Notification. You can configure these Notifications under Settings > Email notifications and set sending rules to control when they are sent and which team member receives them.

Contact Notifications provide information related to an action, event, or activity involving the contact.

For example, a contact might receive an Email Notification when they:

Unlike commercial Emails and Sequence emails, Email Notifications are sent independently of the contact's commercial email preferences.

Some contact Notifications use account-wide templates, while others can be configured within the specific asset where the activity takes place.

Kartra can also send Email Notifications related to affiliate activity.

These Notifications can keep affiliates informed when relevant events occur within the affiliate system. The Notifications available and the events that trigger them depend on the affiliate activity involved.

Team Notifications are intended to inform you and people working within your business rather than communicate with the contact who triggered the activity.

You can configure sending rules to control who receives a team Notification and for which asset(s).

Add multiple rules when different team members need to be notified in different situations. For example, you could notify your sales team when any form is submitted, while notifying a specific account manager when one particular form is submitted.

To see which Notifications are available for contacts, your team, and affiliates, see our available Email Notifications.

Where you configure an Email Notification depends on the type of Notification.

Account-wide Email Notifications are managed from Settings > Email notifications.

The same template can be used each time the related event happens in your account. For example, when a customer makes a purchase, Kartra sends the Order confirmation to buyer Notification regardless of which product they purchased.

Since the same template can be used in different parts of your account, avoid adding details that only apply to one specific product, form, membership, or other asset.

Some Kartra assets provide their own Email Notification settings. These allow you to configure Notifications for a particular asset or activity rather than relying only on an account-wide template.

Asset-specific Notification settings are available in features such as:

Asset-specific Notifications let you tailor the message to that particular form, membership, calendar, or other asset.

You can customize Email Notifications to make the message appropriate for your business and the event that triggered it.

Depending on the Notification, customization may include:

Variables can personalize a Notification with information available in its context, such as a contact's name, purchase information, appointment details, or other asset-specific data.

Not every variable works in every Email Notification. The variables you can use depend on the type of Notification and the information Kartra has for that event. For example, purchase-related variables are only available when Kartra has purchase information to include in the email.

For more information about personalization, see Personalize emails with variables.

To learn how to replace a Notification's design with a Kartra or saved template, see Create, save, and use email templates.

Different events, features, and recipient types have different Email Notifications available.

If you know what you want Kartra to notify someone about but are unsure which Notification to configure, see our available Email Notifications for a reference of the available options and their triggers.