Emails are one-time commercial messages you send to a selected group of contacts in Kartra. You can use them to communicate with your audience without setting up an automated Sequence.
For example, you can send an Email to:
Announce a new product, service, or offer.
Promote a sale or limited-time offer.
Send a newsletter or business update.
Announce an event or launch.
Share content or resources with your audience.
Send a one-time message to a specific group of contacts.
You can send an Email immediately or schedule it for a specific date and time.
When to use an Email
Use an Email when you want to send a one-time message to a group of contacts.
For example, if you want to announce a weekend sale to everyone subscribed to your newsletter, you can create an Email, select those contacts as the recipients, and schedule it for Friday morning.
If you need to send several messages automatically over time, use a Sequence instead. For example, a five-email welcome or nurture campaign is better suited to a Sequence.
If you need Kartra to automatically send a confirmation, alert, or update when a specific event occurs, use an Email Notification. For example, you can use an Email Notification to send a purchase confirmation after a customer places an order.
Learn more about choosing the right sending method in Choose how to send emails in Kartra.
Choose who receives your Email
When you create an Email, you define the group of contacts who should receive it.
You can select recipients based on information and activity in Kartra, such as list subscriptions, tags, purchases, and other conditions. You can also combine conditions to target a more specific group.
For example, you could send an Email only to contacts who are subscribed to a particular list and have a specific tag.
Learn more in Target recipients for Emails and Sequences.
Create and personalize your message
You can create an Email using a design template or start with a simpler text-based message.
When composing your Email, you can customize its content and design, add links and images, and use variables to personalize the message with information Kartra has about the recipient.
You can also save designs as templates to reuse in future Emails. Learn how to create, save, and use templates.
Configure how your Email is sent
Emails are delivered through the email gateway configured in your account.
Your default email gateway is selected automatically when you create an Email. If you have additional email gateways configured, you can choose another available gateway for the message.
When using KartraMail, you can also select an eligible sender address for the Email.
Before you send
Before sending an Email, review your message, recipients, sender information, and links. You can send a test email to check the content and appearance before sending the final message.
When you're ready, you can send the Email immediately or schedule it for later.
After the Email is sent, you can review its performance in Email and SMS analytics.
Commercial email preferences
Emails are considered commercial messages in Kartra. Contacts who have declined commercial messages are therefore excluded from applicable Emails based on their commercial email preferences.
This is different from Email Notifications, which are sent independently of a contact's commercial email preference.
Learn more about Commercial emails vs. Email notifications.