Advanced automations are standalone rules that can be triggered by a wide variety of events and lead behavior. Create new rules in Marketing > Automations.
Available triggers for each asset type include:
Lists
IF: Lead subscribes to list
IF: Lead unsubscribes from list
Tags
IF: Lead is assigned tag
IF: Lead is unassigned tag
Forms
IF: Lead fills form
Sequences
IF: Lead subscribes to sequence
IF: Lead completes sequence
IF: Lead unsubscribes from sequence
Tracking
IF: Lead clicks on a tracking link
IF: Lead clicks on page split test link
IF: Lead visits page
Products
IF: Customer buys product
IF: Customer refunds product
IF: Customer partially refunds product
IF: Customer cancels subscription
IF: Customer requests cancellation
IF: Customer cancels cancellation request
Videos
IF: Lead plays video
IF: Lead completes video
Lead Score
IF: Lead reaches score for the first time
Memberships
IF: Lead is granted access to membership
IF: Lead is revoked access to membership
IF: Lead completes access level
Webinars
IF: Lead registers for a webinar
IF: Lead attended a webinar
IF: Lead did not attend a webinar
IF: Lead has watched the entire webinar
IF: Lead has not watched the entire webinar
Calendars
IF: Lead registers to a calendar
IF: Lead completes subscription to a calendar
IF: Lead cancels subscription to a calendar
Surveys
IF: Lead completes survey
Affiliates
IF: Affiliate signs up for product and gets first click
IF: JV broker signs up for product