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Automation THEN actions

Actions complete the THEN statement in a basic or advanced automation rule.

Available actions for each asset type include:

Lists

  • THEN: Subscribe to list

  • THEN: Unsubscribe from list

Tags

  • THEN: Assign tag

  • THEN: Unassign tag

Custom Fields

  • THEN: Assign custom field to lead

  • THEN: Delete custom field from lead

Sequences

  • THEN: Subscribe to sequence

  • THEN: Unsubscribe from sequence

  • THEN: Move lead to another step (only in Sequences step configuration)

Lead Score

  • THEN: Give points

  • THEN: Substract points

Memberships

  • THEN: Grant access to membership

  • THEN: Revoke access to membership

Webinars

  • THEN: Register for a webinar

  • THEN: Unregister from a webinar

Calendars

  • THEN: Subscribe lead to calendar

  • THEN: Cancel subscription from calendar

Products

  • THEN: Refund order

  • THEN: Cancel subscription

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