Actions complete the THEN statement in a basic or advanced automation rule.
Available actions for each asset type include:
Lists
THEN: Subscribe to list
THEN: Unsubscribe from list
Tags
THEN: Assign tag
THEN: Unassign tag
Custom Fields
THEN: Assign custom field to lead
THEN: Delete custom field from lead
Sequences
THEN: Subscribe to sequence
THEN: Unsubscribe from sequence
THEN: Move lead to another step (only in Sequences step configuration)
Lead Score
THEN: Give points
THEN: Substract points
Memberships
THEN: Grant access to membership
THEN: Revoke access to membership
Webinars
THEN: Register for a webinar
THEN: Unregister from a webinar
Calendars
THEN: Subscribe lead to calendar
THEN: Cancel subscription from calendar
Products
THEN: Refund order
THEN: Cancel subscription
