Affiliate marketing allows partners (affiliates) to promote your products and refer customers using tracking links or promo codes. In return, you pay affiliates a commission based on their referrals.

Check your plan

Affiliate management is included with Kartra Growth, Professional, and Enterprise plans. Review or change your subscription in your account Billing.

With Kartra’s affiliate management tools, you can easily set up your affiliate program, define commission rates, and track referral activity for accurate payouts. Affiliate promotion is enabled product by product, giving you full control over which items you want to offer through affiliates.


Step 1: Set up your global program rules

In this section, add your terms and conditions, define referral qualifications, and create the application flow for people who want to join your program. Global affiliate rules apply to all products in your account with affiliate promotion enabled.

  1. Go to Sales > Affiliates and select Settings
  2. Complete each module to define the global affiliate settings. Global settings apply to every product you make available for promotion.
    • General referral settings
    • Affiliate application settings and terms
    • Commission minimums and tax requirements

Step 2: Configure product-specific settings

In each product, define the affiliate settings that are unique to each offer. 

  1. Go to Sales > Products
  2. Locate and open each product you want to enable for affiliate promotion
  3. Go to the Affiliate tab in the product setup
  4. Complete each module to define the product-specific affiliate settings
    • Enable the product for affiliate promotion
    • Define commission tiers and rates
    • Set landing pages for affiliate referral traffic
    • Set affiliate application page
    • Organize approved affiliates with lists and tags

Step 3: Share your affiliate sign-up page

Get quick links to a Kartra-hosted affiliate sign-up module from your products dashboard.

Access the affiliate sign-up page from your product dashboard

  1. Go to Sales > Products
  2. Locate any product that is enabled for affiliate promotion
  3. Click the three dots in the top right corner of the product module and select Affiliates
  4. Copy the Link to your affiliate page from the pop-up window
  5. Share the link to allow people to apply to join your affiliate program

Pro tip

Design a custom affiliate sign-up page to create a branded experience for your potential affiliates. Use the page builder to create the page and add a button to link to the affiliate sign-up form.