Getting Started with Contacts in Kartra

Guide to Growing and Managing Your Leads

Whether you're just starting your online business or looking to grow your audience, having a system to manage your contacts is essential. Kartra makes it easy to collect, organize, and communicate with your leads so you can build lasting relationships and drive sales. And the best part? You don’t need any technical experience to get started.

In this guide, we'll introduce you to Kartra’s lead acquisition and contact management features and help you take your first steps toward growing your audience.

Why managing your contacts matters

Your contacts are the heart of your business. They’re your potential customers, loyal fans, and the people most likely to buy from you. With Kartra, you can:

• Collect leads easily through forms, landing pages, and other tools.
• Organize your contacts so you can understand who they are and what they need.
• Send personalized emails to nurture relationships and promote your offers.

A well-organized contact list helps you communicate effectively and turn leads into customers.

How Kartra helps you grow and manage your contacts

Kartra offers user-friendly tools designed to make lead acquisition and management simple. Here’s an overview of how it works:

1. Collecting contacts

You can start collecting contacts by creating opt-in forms and landing pages in Kartra. These tools let visitors enter their name, email, or other details. You can simply collect their information without offering anything in return, but growing your list is most effective when you provide valuable content like a free download, webinar, or special offer in exchange for a new contact’s details.

• Guide + Video: Learn how to create your first opt-in form | Knowledge base
• Download PDF: Kartra Lead Capture Form Checklist (512 KB)
• Bonus info: Learn about opt-in offers | Kartra blog

2. Importing contacts

If you already have a list of contacts from another tool, Kartra makes it easy to import them. You can upload a spreadsheet and organize your contacts within minutes.

• Guide + Video: Step-by-step guide to importing your contacts
• Download PDF: Kartra Importing Contacts Checklist (46 KB)

3. Managing and segmenting contacts

Kartra lets you tag and segment your contacts into lists based on their interests, behavior, or where they came from. This helps you send targeted messages that resonate with each group.

4. Communicating with your contacts

With Kartra’s email marketing tools, you can send personalized messages with scheduled and automated emails. Keep your audience engaged and guide them toward your products or services.