Scoring is possible when creating a survey with the Scored quiz or Personality quiz types.
- Scored quizzes use percentage-based scoring (e.g. Score is 87%)
- Personality quizzes use total-value scoring (e.g. Score is 34)
Once captured, a lead’s survey score can be used in automations and for segmentation in other areas of your account.
To define correct answers and scores in a quiz:
- Go to Contacts > Surveys and open or create a new Scored quiz or Personality quiz.
- In the Questions section, click Edit to open the survey builder.
- Add or select Questions in the left sidebar to open them in the canvas.
- Hover over the response fields area in the canvas and click the orange edit icon that appears. A configuration panel opens on the right side of the screen.
- Edit the text of each answer and add a Custom field question. The “question” gives the field a name for reference in other areas of your account.
- Set the score value (see images below):
- In a scored quiz, tick the checkbox to indicate the correct answer for each question.
- In a personality quiz, select a number value between -10 and +10 for each option.
- Configure each additional question in the quiz.
- Use the Actions button in the top-right of the builder to Save & Exit when you are finished.
Scored quiz (right or wrong answers)
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Personality quiz (each answer has a number value)
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