Kartra lists are groups that help you organize your contacts based on their interests or behaviors. Think of them as containers that hold contacts with similar preferences, making it easier to send them relevant messages.
Your contacts can subscribe to or unsubscribe from these lists, giving them control over the communications they receive. These lists are public-facing, meaning contacts can see and manage their subscriptions through the Unsubscribe or Edit your details link in the footer of your emails.
Why Lists Matter:
- Every contact should be subscribed to at least one list. This gives your contacts control over how they want to receive messages from you.
- Lists help you send targeted communications, ensuring the right message reaches the right people.
Example of lists:
Note: There are two names for each list. The first is the internal name, shown only to you. The second is the public name, to help your leads understand what kind of messages they will receive.
There are many ways to subscribe leads to lists:
- During a batch lead import
- Based on a form submission or other action
- One at a time in an individual lead profile
- With an automation rule
Lists are used as a segmentation condition in many contexts:
- To choose the recipients for an email
- As a condition for an automation rule
- As a split condition in an automated sequence flow
- etc
Create your lists around types of communications that a lead would understand their subscription to, such as:
- Product Updates
- Marketing & Promotions
- Monthly Newsletter
- Event Insiders 2023
Always keep the recipient's choice in mind when you create your lists.
Lists should be named and curated to encourage people to stay subscribed or opt out of information they’re not interested in. Unsubscribes can be scary, but they come with a bright silver lining – when a message you send is something your audience wants to hear, that's when you'll start seeing results.
Create or manage your lists
Go to Communications > Leads > Lists
- Click the add List button in the bottom right of the screen to create a new list
- Click the icon in the Actions column to delete an existing list. This deletes the list "container" only, it does not delete the leads subscribed to it.
- Click the pencil icon in the Actions column to edit the internal or public name of an existing list
- Click the hyperlinked number in the Active leads column to see all contacts currently subscribed to each list
Every email you send from your account has a link in the footer where the recipient can manage their subscription(s) to your email content. The link takes them to a page where they can update their contact information or their subscriptions, as shown in the following image.
This view shows the importance of a list's public name! Always use names that help your leads understand the purpose of each list. Learn more about subscription management for your contacts.