Emails & SMS analytics

Broadcast analytics show the performance of each broadcast you send, including the number of recipients, engagement rates, and revenue earned.

Overview chart

Click the drop-down fields at the top of the page to narrow the analytics by category, broadcast, and time period. Use Advanced filters to choose a custom date range.

Details table

The table below the analytics chart displays details about each broadcast.

Columns:

• Broadcast: Name and subject line of the broadcast.
• Recipients: Total recipients the message was sent to.
• Spam: Number or percentage of recipients who marked the message as spam. Spam complaints can be submitted on the Kartra subscription management page or from the recipient’s mailbox interface.
• Bounces: Number or percentage of recipients that were undeliverable. For example, the mailbox was full or no longer exists.
• Unsubs: Number or percentage of recipients who unsubscribed from a list or sequence from the message. This includes those who mark “Do not contact me again” or “Delete me from your database” from the subscription management page.
• Opens: Number or percentage of recipients who opened the message. (Note: This data can be unreliable depending on the privacy rules enforced by a recipient’s mailbox provider.)
• Clicks: Number or percentage of recipients who clicked on a link in the message.
• Goals: Number of goals that were met after a link click from the message. For example, a recipient clicks a link and purchases an offer on the destination page.
• Revenue: Total revenue earned after a link click from the message.
• Date: Date and time the message was sent. The timezone is determined by the general account settings.