Broadcast analytics show the performance of each email or SMS broadcast you send, including the number of recipients, engagement rates, and revenue earned.
To view broadcast analytics, go to Marketing > Email & SMS and select Analytics. Choose a communication and date range. Data is displayed in chart and table formats.
Overview chart
Click the drop-down fields at the top of the page to narrow the analytics by category, broadcast, and time period. Use Advanced filters to choose a custom date range.
Details table
The table below the analytics chart displays details about each broadcast.
Tip: Click the column headers to sort the table in ascending or descending order for each data point.
Columns:
- Broadcast: Name and subject line of the broadcast.
- Recipients: Total recipients the message was sent to.
- Spam: Number or percentage of recipients who marked the message as spam. Spam complaints can be submitted on the Kartra subscription management page or from the recipient’s mailbox interface.
- Bounces: Number or percentage of recipients that were undeliverable. For example, the mailbox was full or no longer exists.
- Unsubs: Number or percentage of recipients who unsubscribed from a list or sequence from the message. This includes those who mark “Do not contact me again” or “Delete me from your database” from the subscription management page.
- Opens: Number or percentage of recipients who opened the message. (Note: This data can be unreliable depending on the privacy rules enforced by a recipient’s mailbox provider.)
- Clicks: Number or percentage of recipients who clicked on a link in the message.
- Goals: Number of goals that were met after a link click from the message. For example, a recipient clicks a link and purchases an offer on the destination page.
- Revenue: Total revenue earned after a link click from the message.
- Date: Date and time the message was sent. The timezone is determined by the general account settings.
Pro tips
- Click the # / % toggle in the table header to switch between seeing the data in whole numbers or percentages.
- Click any hyperlinked number in the analytics table to see who the leads are.
Key takeaways
- Low open rates? Test different subject lines or send times to improve visibility.
- High spam complaints or unsubscribes? Review your messaging for clarity, frequency, and relevance.
- Low click-through rates? Make your call-to-action (CTA) more compelling and ensure links are easy to find.
- Revenue not meeting expectations? Analyze which broadcasts drive the most conversions and adjust your strategy.
- Bounces increasing? Regularly clean your email list to remove invalid or inactive addresses.
By tracking your email and SMS analytics, you can refine your campaigns, improve engagement, and drive better results.