Guide visitors to act with countdown timers

Countdown timers are most useful when timing matters and visitors need a clear visual reminder that something is about to end.

Use countdowns for:

• Public launches or promotions
• Evergreen offers
• Automated follow-ups
• Access changes

Countdown configuration options

Setting up a countdown, means choosing:

• What starts the countdown
• When the countdown ends
• What happens after the countdown ends

Fixed date and time (same deadline for everyone)

If you want your countdown to start and end at the same time for all visitors, you can use a Fixed date and time timer.

With this option, the timer runs toward one specific date and time on the calendar. This option is best when:

• You’re running a public launch or promotion
• Everyone should see the same deadline

Personalized countdown triggers

If you’d like the countdown to start based on individual actions, you can choose from the following event-based triggers:

• Based on landing date
  Starts when a visitor lands on the page. Useful for:
  • Evergreen funnels 
  • Automated offers
• Based on sequence subscription
  Begins when someone enters a sequence. Commonly used when:
  • A page is shared through an email in a sequence
  • Timing needs to align between the sequence contents and the actual offer
• Based on list subscription
  Starts when someone is added to a list. This works well when:
  • List subscription marks the beginning of an offer window
  • Timing should not depend on the page visit itself
• Based on tag subscription
  Starts when a specific tag is applied to a contact.
  This trigger is especially helpful in more advanced automations, where tags are used to mark milestones or conditions.

When the countdown ends

Once a trigger and timing type are selected from the Countdown ending dropdown, you define how long the countdown runs before it reaches zero.

Fixed

Ends in X days, at a specific time of day. Example: 5 days after sequence subscription, at 9:15 PM

This option is useful when:

• You want a clear end-of-day deadline
• Timing should feel structured and predictable

Dynamic

Ends after an exact amount of time (X days, hours, minutes, and seconds) measured from the trigger moment. Example: 5 days, 3 hours, 25 minutes, and 34 seconds after sequence subscription

This option is useful when:

• Each visitor should get the same amount of time
• You want precision down to the second

What happens after

All countdown timers can be set to redirect visitors when the timer reaches zero.

You can redirect to:

• Another Kartra page
• A regular URL (such as a tracking link or an external page)

How to add a countdown to a page

To add a countdown timer, start by opening the page you want to edit in the page builder.

1. Open the Components panel and select Countdowns.
2. Choose a countdown template to drag and drop it onto your page.
3. Edit your countdown to configure its settings and click Apply to save. 

To make the countdown visible on the live page, publish the page.