Imagine this: Someone clicks through your sales page, reads your carefully crafted offer, and even starts the checkout process...but doesn’t buy. It’s frustrating, right?

What if you could turn those missed opportunities into paying customers? With a cart abandonment strategy, you can.

This article is designed for busy coaches, consultants, and creators. In just a few minutes, you’ll learn:

  • Why customers abandon offers.
  • How to use cart abandonment tagging in Kartra to follow up effectively.
  • Simple strategies to convert undecided leads into buyers.

Why customers abandon your offer

Cart abandonment can happen for many reasons, including:

  • Indecision: They’re unsure if your offer is the right fit.
  • Price Concerns: They may hesitate to spend a significant amount upfront.
  • Timing: They’re interested but not ready to commit just yet.
  • Distractions: Life got in the way, and they forgot to return.

Understanding these factors helps you tailor your follow-up and address their doubts head-on. If you don't fully understand what makes people hesitate, that's okay too! You can still implement these strategies to start learning what works for your audience.

What is cart abandonment tracking?

Kartra Products lets you turn on tagging for potential customers who abandon your cart. This marks people in your system when they start your checkout process but don’t finish. Tracking them with a tag allows you to:

  • Identify undecided buyers who are already interested in your offer.
  • Follow up strategically with personalized emails, offers, or reminders.
  • Recover lost sales from people who might need just one more nudge to say yes.

For example: If someone begins registering for a consultation but doesn’t complete the payment, tagging them as “Coaching Interest” lets you target them with a follow-up email offering an exclusive discount or a testimonial that builds trust.

To tag prospects who abandon your cart, go to Sales > Products in your Kartra account and open a product for editing. Navigate to the Checkout tab and open Cart abandonment tagging to add tags. Learn more about creating a follow-up process below under "Next steps."

5 Quick Strategies to Convert Abandoned Carts into Sales

Here’s how you can act on cart abandonment without overwhelming your schedule. These steps are quick, effective, and once set up, can be automated for hands-off growth.

1. Send a Gentle Reminder

Timing is everything. Within 24–48 hours of abandonment, send an email that:

  • Acknowledges their interest: “Hey, I noticed you were checking out [offer name].”
  • Makes it easy to return: Include a direct link to your sales or registration page.
  • Reinforces the value: Remind them why your offer is worth it.

Pro tip: Add urgency by including a time-sensitive element like limited spots or an upcoming deadline.

2. Overcome Price Hesitation

If price is a common objection, offer:

  • Payment Plans: Make the cost more manageable (e.g., three monthly payments instead of one).
  • Bonuses: Add value with exclusive extras, like a free resource, template, or private Q&A session.
  • Discounts: Offer a limited-time coupon to incentivize quick action.

3. Share Social Proof

Build confidence by showing that others trust and love your offer. In follow-up emails or ads, include:

  • Testimonials from past clients or students.
  • Metrics like, “Join over 500 people who’ve transformed their business with this course!”
  • Success stories or case studies.

4. Simplify the Decision

Help undecided customers say “yes” by:

  • Reiterating your guarantee (e.g., “30-day money-back guarantee”).
  • Highlighting the ease of starting: “Sign up today, and you’ll be ready to start learning in less than 5 minutes.”
  • Sending a short FAQ addressing common objections, such as “What if I can’t attend live?” or “Is this really for me?”

TL;DR (Too Long; Didn’t Read)

Cart abandonment happens because:

Customers hesitate, get distracted, or need more confidence in your offer.

How to fix it:

Use cart abandonment tagging to follow up with:

  • Reminder emails with urgency and direct links.
  • Price flexibility like payment plans or discounts.
  • Social proof through testimonials or success stories.
  • Reassurance with guarantees and simple instructions.

Your next steps: Recover more sales today

Start using cart abandonment tagging in your marketing strategy to identify and re-engage undecided leads. With just a little extra follow-up, you can recover lost revenue and turn potential customers into loyal clients.

Remember: Every abandoned cart is an opportunity to show the value of your offer—don’t let it slip away.

Create your strategy in Kartra:

  1. Create tags that you will use to identify undecided customers.
  2. In your product settings, go to the Checkout tab and turn Cart abandonment tagging ON. Add the tags you created for each price point.
  3. Create a sequence to automate follow-up and implement the re-engagement strategies discussed in this article. Use the cart abandonment tag as the starting rule for your sequence.