Track affiliate-driven opt-ins and reward your affiliates for bringing in new contacts — even when there’s no purchase involved.

Check your plan

Affiliate management is included with Kartra Growth, Professional, and Enterprise plans. Review or change your subscription in your account Billing.

You might want to enable an affiliate program on opt-in if:

  • Your sales funnel focuses on generating leads rather than immediate sales.
  • You want to track and/or reward affiliates for referred opt-ins, not just purchases.

Key details:

  • Product-based configuration: All affiliate programs — including those based on opt-ins — are configured from within a product. This is true even if you're not selling anything.
  • Tracking without commissions: Affiliate programs can also be used for tracking. You can set commissions to $0 if you only want to measure referrals without paying out.
  • Affiliate link tracking requirements
    • To track opt-ins as affiliate referrals, you must add your opt-in page under Landing pages for your affiliate traffic.
    • Affiliates need to share their promo link for that specific page in order to receive credit.

Step 1: Create or edit a product

  1. Go to Sales > Products.
  2. Create a new product or edit an existing one to connect it to your opt-in form. Learn how to create a product.

Step 2: Enable the Affiliate program

In your product’s settings:

  1. Go to the Affiliates tab.
  2. Expand the Affiliate program on opt-in module
  3. Activate affiliate program on opt-in, then:
    • Choose the relevant opt-in form
    • (Optional) Set up affiliate and JV commissions
    • Click Save.

Affiliate Program on Opt-In module expanded in product settings, showing form selection and commission fields.


Step 3: Configure additional settings

Once the opt-in program is activated, new settings will appear:

Affiliate opt-in configuration modules visible after activation: affiliate tagging, list subscription, payment milestones, and landing pages.

  1. (Optional) Your affiliates list
    • Affiliates that promote this opt-in will be subscribed to this list.
  2. (Optional) Tag your affiliates
    • Affiliates that promote this opt-in will be assigned this tag.
  3. (Optional) Payment milestones
    • This setting tells Kartra whether to calculate commissions as soon as the opt-in or purchase takes place, or at a later date. It is particularly helpful if you’re selling a subscription-based product with a trial period. 
  4. Landing pages for your affiliate traffic

Step 4: Share your affiliate sign-up page

Get quick links to a Kartra-hosted affiliate sign-up module from your products dashboard.

Access the affiliate sign-up page from your product dashboard

  1. Go to Sales > Products
  2. Locate the product that is enabled for affiliate promotion on opt-in
  3. Click the people icon in the product module
  4. Copy the Link to your affiliate page from the pop-up window
  5. Share the link to allow people to apply to join your affiliate program

Pro-tip

Design a custom affiliate sign-up page to create a branded experience for your potential affiliates. Use the page builder to create the page and add a button to link to the affiliate sign-up form.