Split testing pages

Split testing (also known as A/B testing) means showing different versions of a page to different people to see which one performs better. It helps you improve conversions by finding out which version gets the most opt-ins, visits, or purchases. 

How it works:

When you set up a split test, Kartra creates a special split-test link. This works like a tracking link, but instead of pointing to one page, it sends people to one of the pages you're testing. The chance of choosing a specific page is something you define in percentages.

You can place the split test link behind a button, hyperlink, or use it in emails and social posts.

Key details:

• Test multiple pages: Compare up to four different pages in one split test
• Distribute visitors: Choose the percentage of visitors each page will receive.
• Track goals: Measure opt-ins, page visits, and purchases

Set up your split test

1. Go to Pages > All Pages > Split tests
2. Click + Split test to launch the setup wizard.
3. Name your test, then click Next.
   
4. Choose up to four Kartra pages to test.
   • Assign the percentage of visitors to each page (must total 100%)
     

Choose your goals

Decide which goal(s) you want Kartra to track:

• Opt-in: How many visitors who came through the split test filled in a specific form.
• Page visit: How many of them visited specific pages with a page tracking code.
• Purchase: How many purchased a particular product.

Let Kartra choose a winner (optional)

You can let Kartra automatically pick the winning page after a certain number of visitors. Choose one of these options:

• Highest revenue: The page that generated the most revenue (best when tracking purchases)
• Highest goal ratio: The page that fulfilled the most goals overall (best when tracking opt-ins, visits, or multiple goal types)

If you skip this step, the test will continue until you manually stop it.

Add tags (optional)

You can tag all visitors who click your split test link. This is useful for tracking behavior, triggering automations, or segmenting contacts.

Share your split test

Grab your split test link and use it:

• Behind a button on a Kartra page. Learn how to add and customize buttons on pages.
• Inside an email broadcast or sequence
• On social media

Monitor your split tests

Once your split test is running, Kartra makes it easy to monitor performance and make decisions.

What you can track

• Visitors: How many visitors landed on each page
• Goals: How many completed the selected goal(s)
• Revenue: How much was earned from each page
• Days: How long the test has been active
• Certainty: How statistically reliable the results are
  • This variable takes into account conversion rates and number of visitors per page. 

To review results:

1. Go to Pages > All pages > Split tests
2. Use the dropdown in the top right to select the test you want to view

What you’ll see

• A performance graph with goal and revenue trends.
  
• An analytics table showing each tested page and its stats.
  

Manage your split tests

The Actions column in the analytics table enables you to:

1. Get the test link
2. End the test
3. Edit the configuration
4. Or delete the test.

After a test ends, the Actions column updates to:

• Show which page won the test
• Allow you to resetthe test if you’d like to run it again. 
  • Note: Resetting a test will delete your previous results.