Actions complete the THEN statement in a basic or advanced automation rule.
Available actions for each asset type include:
Lists
- THEN: Subscribe to list
- THEN: Unsubscribe from list
Tags
- THEN: Assign tag
- THEN: Unassign tag
Custom Fields
- THEN: Assign custom field to lead
- THEN: Delete custom field from lead
Sequences
- THEN: Subscribe to sequence
- THEN: Unsubscribe from sequence
- THEN: Move lead to another step (only in Sequences step configuration)
Lead Score
- THEN: Give points
- THEN: Substract points
Memberships
- THEN: Grant access to membership
- THEN: Revoke access to membership
Webinars
- THEN: Register for a webinar
- THEN: Unregister from a webinar
Calendars
- THEN: Subscribe lead to calendar
- THEN: Cancel subscription from calendar
Products
- THEN: Refund order
- THEN: Cancel subscription