After creating a visual funnel map, use the Simulation tool to estimate potential revenue for those funnels.
To create a new simulation, go to Marketing > Funnels and select Simulations
- Click + Simulation in the top right
- Name the simulation and select a funnel to evaluate
- If no options appear in the dropdown, create a funnel map first.
Add traffic and conversion estimates to the funnel
Click on the traffic object and select Traffic to configure it. Enter estimates for the number of visitors and the cost of each click.
Click on each traceable action object in the funnel and select Traffic to add a conversion estimate. In the following example, the traceable action object is an opt-in form.
When traffic estimates are provided and conversion estimates are added to all traceable objects, the Simulation analytics panel displays the potential results.
In this example, an opt-in form does not generate revenue, so only visitors and traffic costs are simulated.
Pro tip
Create multiple simulations for the same funnel to see how projections might change based on different traffic or conversion rates.
Launch the real-time funnel analytics tool to see the actual performance of your funnels and how accurate your estimates were!