Automated sequences are ON by default, but only run when a lead is subscribed to them. To turn off a sequence completely, you can pause or delete it.

Run an active sequence

For a sequence to run, two conditions must be met:

  1. First – the steps in the sequence are joined together and activated. This creates the path that a person follows after being added to the sequence.
  2. Then – A lead is added to the sequence, either because they met the conditions of an automation or because they were manually subscribed.

Leads who enter a sequence will progress through each connected step on the schedule set for each one.

Learn more

Pause a sequence

Use the pause button to stop activity in a sequence

  1. Go to Marketing > Sequences
  2. Locate the sequence you want to pause
    • Browse the list, search by keyword, or use the Advanced filters if the sequence is part of a specific campaign
  3. In the Actions column, click the pause icon to turn the sequence “off”

What happens next

When paused, activity in the sequence stops completely.

  • Anyone currently subscribed will stop at the step they were on when the sequence was paused.
  • If a lead meets the conditions for automatic subscription to the sequence, they will be subscribed but they will not progress.
    • If you want to prevent this, delete any starting rules for the sequence and pause or delete any automation rules that can subscribe a lead to the sequence.
  • If a lead is manually subscribed to the sequence, they will stay at the step they were added to and will not progress.

Delete a sequence

  1. Go to Marketing > Sequences
  2. Locate the sequence you want to delete
    • Browse the list, search by keyword, or use the Advanced filters if the sequence is part of a specific campaign
  3. In the Actions column, click the delete icon to delete the sequence

Warning

Deleting a sequence removes all references to it from your account, including (not limited to):

  • Analytics
  • Lead profile sequence tab entries
  • Lead log events
  • Automation rules

You will no longer see any indication that any of your leads were once subscribed to it, for example.

If a sequence is deleted by mistake, you can restore it from the recycle bin. After 30 days in the recycle bin, the sequence will be permanently deleted.