Each lead in your account has a status that indicates whether you can email them.

In Communications > Leads, the lead status appears as a colored bubble over their avatar:

Lead status is shown with a colored bubble

Hover over the colored bubble for more information about a lead’s current status.

  • Green - Subscribed
    • Subscribed to at least one list or sequence.
  • Gray - Not subscribed
    • Not subscribed to any list or sequence. This includes those who have unsubscribed, have never been subscribed, or did not consent to receive commercial messages when they opted in.
  • Red - Blocklisted
    • Blocked for mailing. Leads can be blocked for many reasons, including a previous mailbox bounce, an invalid email address, a spam complaint, etc. Check the status tooltip to see the reason a lead is blocklisted.

Pro tips

Set up processes in your account that subscribe new leads to a list or automated sequence automatically when they sign up to receive messages from you.

This approach lets people choose to stop getting emails later if they want, which helps you send emails only to those who want them.

Filter Leads by Status

In Communications > Leads and many other areas of your account, use Advanced filters to search for leads by their status.

Use advanced filters to sort contacts by their mailing status

Select status IS or IS NOT to filter leads with the following statuses:

  • Subscribed
    • Subscribed to at least one list or sequence.
  • Unsubscribed
    • Not subscribed to any list or sequence. This includes those who have unsubscribed and who have never been subscribed.
  • Blocklisted - Others
    • Generally undeliverable. Unable to mail due to a previous hard bounce, an invalid mail server, identification as a risky address, etc.
  • Blocklisted - Spam complaint
    • Unable to mail because the lead marked a previous message from you as spam. You no longer have permission to mail them.
  • Declined commercial messages (GDPR)
    • Unable to mail because the lead did not consent to receive commercial messages when they opted in. You do not have permission to send them marketing emails.
  • Do not contact
    • Unable to mail because the lead selected “Do not contact me again” on the subscription management page for your communications. You no longer have permission to mail them.
  • Multiple soft bounces
    • Unable to mail because multiple previous emails sent to the lead could not be delivered. This can happen because the destination inbox is full, or similar reasons.

Learn more