Cookies are small data files that store information about a person’s preferences and activities while interacting with online content. They have a limited lifespan and can be deleted if a user chooses to clear the cookie history in their browser.
How Kartra uses cookies
Kartra tracking systems use first-party cookies to collect information about visitors to your pages or content. The data is then sent to Kartra's server in a privacy-friendly way.
The process is the same no matter where the cookie is created. Whether you're using custom domains, the default Kartra subdomain, or embedding Kartra forms on other websites, the tracking data always goes back to Kartra’s server without using third-party cookies.
This ensures you get accurate analytics and a smooth user experience with Kartra tools wherever you use them.
First-party vs third-party cookies
Think of cookies as little notes that websites save on your computer to remember things about you.
A third-party cookie is a note that a different company, not the one you are visiting, puts on your computer. For example, if you visit a news website, the ads on that site might come from a different company. That company can leave a cookie to remember which ads you saw or clicked on. This helps them show you more relevant ads in the future, even on different websites.
Third-party cookies are broadly regarded as a potential privacy and security risk. As such, many browsers heavily restrict or reject them entirely. Kartra does not create third-party cookies.
A first-party cookie is a note that the website you are currently visiting puts on your computer. It helps the site remember your preferences or actions, like keeping you logged in or saving items in your shopping cart.
Cookie consent
To follow data privacy rules, Kartra uses cookies based on the consent given by each visitor to your site. When visitors see and close the cookie disclaimer banner, they choose their cookie preferences.
If all cookies are accepted, Kartra will fully track the visitor's activity and enhance their user experience. This information will be linked to a known lead in your account if possible.
If visitors accept only essential cookies, the cookies will only provide basic functions. These include things like keeping the visitor logged into your membership or helpdesk and remembering their cookie consent choice.
Learn more
- Turn on and configure the cookie banner for your account
- Understanding essential vs optional cookies
Deleted cookies
Anyone who uses a browser to access the internet can choose to clear the cookies stored by their browser. This option is typically found in the privacy settings for the browser application.
If a user deletes their cookies, Kartra will forget any settings saved for them. This means affiliate tracking will be lost, login sessions will end, and the cookie consent banner will appear again asking for new consent, etc.