Engagement score in contact view

The Engagement Score shows how actively a contact interacts with your emails and content.

Instead of reviewing multiple reports, you can instantly identify whether a contact is cold, warming up, or highly engaged directly from a contact's profile.

The score reflects real engagement behavior, helping you quickly assess the strength of your relationship with each contact.

Note: Engagement Score differs from other Kartra scoring metrics, such as Contact Score and Survey Score. Learn more about Contact Score and Survey Score.

Use engagement score to guide decisions

Use the engagement score to take more informed actions:

Prioritize highly engaged contacts for promotions or sales outreach
Re-engage contacts with low activity using targeted campaigns
Reduce outreach to disengaged contacts to protect deliverability
Adjust messaging based on engagement level

Engagement scoring helps you focus on the right contacts and improve overall campaign performance.

Pro tip

Use Kartra reminders to schedule follow-ups based on a contact's engagement level. For example, you can set reminders to re-engage low-activity contacts or follow up with highly engaged leads at the right time.

View engagement risk score in a contact profile

Open a lead's profile under All Contacts > Contacts to view the engagement risk score:

The Join Date card appears at the top
The contact's engagement score appears next to customer value and lead score.

The scorecard includes:

A color-coded engagement status
Additional insights available on hover

Interpret engagement risk score colors

The system translates engagement risk into clear visual indicators:

Green (Low) - Highly engaged
Yellow (Medium) - Moderately engaged
Orange - Low activity
Red (High) - Cold or disengaged

Tip: Lower engagement leads to a lower score, which shifts the status toward orange and red. Hover over the score to view more detailed insights.

View score insights on hover

When you hover over the engagement score, additional insights appear to help you better understand the contact’s behavior:

Predicted open rate: An estimate of how likely the contact is to open your emails based on past activity
Engagement risk meter: Indicates how likely the contact is to remain inactive or disengaged
Engagement risk label (High, low, etc.): Provides recommendations, such as re-engaging contacts with low activity before including them in regular campaigns.

Lower engagement typically results in a lower predicted open rate and higher engagement risk.